Azure as as a brand was made to capture a general feeling of optimism, cheerfulness, innocence… joie de vivre. It speaks to a love of life, the world, and generally – beautiful things!
We’re simply obsessed with the idea of living in simple elegance. Everything we make and buy is touched with an extra ounce of class and attention. To have our customers feel stylish, cool, comfortable and confident - that’s what makes us smile. What’s more… we’re convinced to the core that we can continually deliver this at perfectly accessible price points.
Based in Chennai, India – Azure started in March 2010 with two stores. We strove to deliver the perfect casual wear wardrobe for the stylish, globe-trotting ladies of Chennai! We filled out stores with cheerfully colored tunics, perfectly fit white pants, bright summer dresses, kurtas with a twist, and loads and loads of love, cheer and optimism. Chennai loved it! Soon, we started seeing “azure” being worn all over the city. A dress from the first month – or a tunic from the 3rd month – or a kurta from this month! On the streets, at parties, at clubs, even in newspapers and magazines on celebrities! Then, we started getting word about “azure” spottings in other cities… and even abroad! Yea! We couldn’t have been happier.
Soon, we started getting numerous requests for MORE “azure”. “Your clothes are so cheerful”, they said – “why not make for kids!?” Why not, indeed? Always up for a challenge, and excited to further explore the concept of “living life in azure”, we went back into the real estate market searching for more store space. In 2011, we found a gorgeous sunny store and introduced a lifestyle store that housed Azure Woman, Azure Junior AND Azure Home.
We opened our gorgeous new store in June 2011. And once again – we had a hit.. and we were content – for a while… But then 2012 rolled around, and it was time to grow once more… so we contemplated opening yet another store, but what seemed more pressing was what we were hearing from our facebook fans – a website! So that’s when we decided to launch this fabulous website! So here we are!
We’ve launched this website with a selection of our womens’ collection. Soon, we will add kids, and finally – home. Whew!
We do hope you enjoy your shopping experience with us. It’s been just a few years since we started, and it’s been an exciting, beautiful journey! We so look forward to growing, getting more beautiful, and thrilling you more and more with each new collection. Explore our website, stop into one of our stores, and drop us a note with feedback. We just know you’ll love living life in Azure…